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How to Write a Better Business email
Make business emails short, concise, clear and compelling. Pay attention to the following areas: Content: Create a meaningful subject line. Make your purpose immediately clear using the first sentence....
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How to write great business listings: It’s free advertising
As I mentioned in a previous post, many small businesses are using free and low-cost online listing sites to get found–and it works. Why? Because so few businesses take the time to do it well, or to do...
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How to turn traditional PR into RP, conversations with Real People
Traditional PR has a bad rap. Is it time for a change? Old-style PR smacks of selling. New-style PR is about RP–Real People having conversations about what they want and need. Old-style PR puts a...
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One Simple Way to Make A Speech Great
One of the best opportunities for free publicity is speechmaking. Clubs, associations, and organizations host speakers on a regular basis. As a Toastmaster, I have heard some of the best speakers in...
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How to Write Press Releases to Attract New Customers
“Why didn’t my sales increase after my front page article?’ A client asked this question. And it was a good one. My response was this: Keep two things in mind about any press release. That release...
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Step Away From the Computer: The Best Kept Secret to Great Content Writing
Lessons I Couldn’t Learn Online “Give up!” begged my hands. “You have googled,” they moaned. “You have bookmarked,” they barked. “One of us has tendinitis!” “Look hands,” I answered. “I ‘m learning...
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Are You Smarter than a Girl Scout? Seven Small Business Sales Secrets Revealed
In the bone-chilling weather of an Illinois February, on a suburban street, Joe and Tonia Elkins took turns huddling in the car to warm up. They were escorting eight-year-old daughter Savannah on her...
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I Was a Human Copying Machine: Persistence Changed my Life
Storytelling can teach lessons that are tough to learn. I’d like to share this special one. It’s about perseverance, and I learned it from my Dad. It changed my life. Know-It-All It was the summer...
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Inc. Magazine: How to Improve Employee Morale
Inc. Magazine outlines simple tips for improving morale of your employees, your most important asset. Employees need on-the-job recognition, says Inc. They need to know they are valued. Listen to...
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Quality Web Content: Which Sites Need It and How to Create It
If you determine your site needs quality web content, my plumbing buddy and some term paper tips can help you create it. First, does your website need quality web content? The simple answer is yes if...
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